The International Society for Sexual Medicine (ISSM) defines premature ejaculation as a male sexual dysfunction characterised by:
The International Society for Sexual Medicine (ISSM) defines premature ejaculation as a male sexual dysfunction characterised by:
The average intravaginal ejaculatory latency time (IELT) in the general male population is approximately 5.4 minutes.³ PE is not about a single "off" experience — it's a persistent pattern that affects your quality of life.
Lifelong (primary) PE begins with a man's first sexual experiences and is thought to have a strong neurobiological component, including altered serotonin receptor sensitivity.⁴ Acquired (secondary) PE develops later, often linked to erectile dysfunction, thyroid dysfunction, relationship stress, or prostatitis.⁵
PE is rarely caused by a single factor. Current evidence points to a combination of:
Priligy is the brand name for dapoxetine, a short-acting selective serotonin reuptake inhibitor (SSRI) specifically developed for on-demand treatment of PE. Unlike antidepressant SSRIs taken daily, dapoxetine is taken 1–3 hours before anticipated sexual activity, making it highly practical.
Clinical evidence:
In a pivotal Phase III trial published in The Lancet, dapoxetine 30 mg and 60 mg produced statistically significant improvements versus placebo:
Dapoxetine is rapidly absorbed and eliminated, with a half-life of approximately 1.5 hours — which means it does not accumulate in the body and side effects clear quickly. The most common adverse effects are nausea, dizziness, and headache, typically mild and transient.⁸
In Singapore: Dapoxetine is a prescription-only medication (POM). A licensed doctor must evaluate your suitability before prescribing. Noah's online platform connects you with a Singapore-registered physician for this assessment.
Lidocaine-prilocaine cream or sprays (e.g., EMLA, Stud 100) applied to the glans penis 10–20 minutes before intercourse reduce penile sensitivity and can meaningfully increase IELT.⁹ They are considered second-line due to variable tolerability (potential numbness, and possible transfer to partner). Some men use topical agents in combination with dapoxetine.
Two classical techniques are supported by decades of clinical use:
The man (or partner) stimulates the penis until the point of impending ejaculation, then stops completely until the urge passes. Repeated over time, this builds ejaculatory control. A Cochrane-style review of psychological interventions found meaningful short-term benefits, though dropout rates in RCTs are high.¹⁰
Similar to stop-start, but at the point of high arousal the partner applies firm pressure to the glans for 10–20 seconds. This suppresses the ejaculatory reflex.¹⁰
Practical note: Behavioural techniques work best with a cooperative partner and dedicated practice. Many men find them difficult to sustain without professional guidance (sex therapy / psychosexual counselling). When combined with pharmacotherapy, outcomes are generally better than either treatment alone.¹¹
A randomised controlled trial by Jern et al. (2012) found that combined dapoxetine plus behavioural therapy produced significantly greater improvements in IELT and sexual satisfaction compared to either treatment alone.¹¹ If PE is affecting your relationship, a combination approach — prescription medication for rapid improvement, therapy for longer-term skills — is worth discussing with your doctor.
Clomipramine, paroxetine, sertraline, and fluoxetine taken daily have been shown in multiple RCTs to delay ejaculation by 5–10x over baseline.⁹ However, these are not licensed for PE in Singapore and carry systemic side-effect profiles (sexual dysfunction, mood changes, discontinuation syndrome). They may be appropriate for men with comorbid depression or anxiety. A doctor's evaluation is essential.
Many men delay treatment because of embarrassment. Online telehealth removes that barrier entirely.
How Noah works:
Noah is a prescription telehealth platform — not a supplement shop. Every consultation is conducted by a licensed MOH-registered physician. There are no one-size-fits-all bundles; your treatment plan is individualised.
Most PE can be managed effectively through telehealth. However, consider an in-person visit if you also have:
PE is a recognised medical condition with documented neurobiological mechanisms. While psychological factors contribute, lifelong PE in particular has a strong genetic and serotonergic basis. It is not "all in your head."
Dapoxetine is taken 1–3 hours before sex. Most men notice a meaningful improvement in their first or second use. It does not need to be taken daily.
Yes — through licensed telehealth platforms like Noah. A Singapore-registered doctor will review your medical history before any prescription is issued.
Lifelong PE rarely resolves without treatment. Acquired PE may improve if the underlying cause (e.g., thyroid dysfunction, ED) is addressed. Most men benefit from an active treatment plan.
Most individual health insurance plans do not cover outpatient sexual health consultations. MediShield Life and Integrated Shield Plans generally cover hospitalisation, not telehealth consultations. Check your specific policy.
Dapoxetine is indicated for men aged 18–64. Men outside this range or with certain cardiovascular conditions may not be suitable candidates — a doctor evaluation will determine this.
ED is difficulty achieving or maintaining an erection. PE is ejaculating sooner than desired with a normal or hard erection. They can co-occur and treating one sometimes helps the other.
You don't have to manage PE alone, and you don't need to walk into a clinic. Start with a confidential online evaluation with a Singapore-registered doctor.
Start Your Confidential PE Evaluation →
Noah is a prescription telehealth platform. All consultations are conducted by MOH-registered physicians. Medication is dispensed by licensed pharmacies and delivered discreetly.

