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Erectile Dysfunction
February 19, 2024
5 Mins

1 In 2 Singaporean Men Suffer From ED. This Startup Wants To Help Men Treat It Discreetly.

It was a few weeks ago that it first happened. When you noticed, you brushed it off as a fluke. It was probably an off day, you were sure things would be back to normal before you knew it. That's what you told yourself anyways. But then it kept happening again and again. You start to worry and begin googling a topic that you and your friends would never dare to talk about.

Erectile Dysfunction
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Erectile Dysfunction
Speak to a doctor for prescribed treatments to improve bedroom performance

ED: It's More Common Than You Think

Erectile dysfunction is an incredibly common issue in Singapore, but due to the embarrassing and taboo nature of it, many are unaware of what it is and why it happens.

According to a study conducted by the Singapore Medical Journal, 51.3% of Singaporean men will experience some form of erectile dysfunction in their lifetime, with only 30% seeking treatment for it. This statistic unfortunately gets worse with age, with 40% of Singaporean men in their 40s being affected and almost 80% of Singaporean men experiencing ED when they reach their 60s.

So What Exactly Is Erectile Dysfunction?

The primary symptom of ED is the inability to achieve or maintain an erection sufficient for sexual intercourse. Other symptoms include reduced sexual desire, premature ejaculation, and delayed ejaculation.

ED can be caused by a variety of factors. Health conditions like high blood pressure, diabetes, and cardiovascular diseases are often root causes of ED. Excessive alcohol consumption, smoking and drug abuse can also contribute to ED. Psychological factors such as depression, anxiety, stress and relationship issues can also be a root cause of ED.

With A Little Help From Some (Blue) Friends

A common and effective way to treat ED is with oral medication. You might be familiar with the "little blue pill", also known by its brand name Viagra or its generic name Sildenafil.

These blue pills work by regulating chemicals in your blood that make it difficult for you to get and maintain an erection. They help relax your blood vessel walls and allow for blood to flow where you need it most: your penis!

ED oral medications are taken as-needed and often work within an hour or so. So you'll be able to get hard before you know it and get back to having fun in the bedroom.

Going At It Solo: Is It Worth The Risk?

We get it. Making your way down to a clinic and waiting in line is already a chore in itself. And that's before you remember you'll have to speak to a doctor about your penis, something that could get awkward really quickly.

All you want is to get the medication you need to get hard, so you can get back to doing much more enjoyable things.

Is there a way to skip the doctor's visit and buy ED medication online without a prescription?

Unfortunately no.

In order to get any ED medication (Viagra, Sildenafil, Cialis etc.) in Singapore, you will need to get a prescription from a doctor.

You might have come across sketchy sites or listings on e-commerce platforms touting that you can order a variety of ED medications online for cheap and without a prescription. However, the medication sold on these sites and listings have not been approved by the Health Science Authority (HSA) in Singapore and is considered an illegal way of obtaining said medication if you do not have a prescription.

HSA warns against purchasing illegal ED drugs from dubious sites like these as they are often made in conditions that have very little oversight and quality control. The medications could contain either too little of the active ingredient that makes them effective, or contain too much that they cause harm. In a 2014 article published by the Straits Times, it was reported that 11 men in Singapore have died due to the consumption of illegal sex enhancement drugs, and that more than 300 men experienced adverse reactions from these medications.

A Better Way To Get The Help You Need

Born amidst the Covid-19 pandemic back in 2020, Noah was launched as a digital health clinic for men to get the sexual healthcare they need, as discreetly as possible. With Noah, patients are able to schedule a teleconsultation session with licensed doctors at their convenience, have their prescription medication discreetly delivered right to their door, and receive follow-ups after the initial consultation.

“We want to help men overcome these ailments in a safe, non-judgmental space,” says founder Sean Low, adding that it was important to him that the telemedicine platform was made accessible to all men in Singapore. He hopes that through Noah, the stigma against sexual conditions like erectile dysfunction and premature ejaculation eases and that effective treatment is readily available on the telemedicine platform.

While telemedicine platforms are not new in Singapore, and are in fact growing in popularity, Sean understands the apprehensions of using a teleconsultation platform and concerns about its legitimacy. At Noah, every step of the patient's treatment has been vetted and verified by a team of medical experts. Noah's panel of doctors come with over 20 years of experience in their relevant fields, and have been certified by the Singapore Medical Council. Noah is also listed as an approved direct telemedicine provider by the Ministry of Health (MOH)

Why Over 10,000 Men Have Chosen Noah


Given the highly sensitive nature of sexual conditions like erectile dysfunction and premature ejaculation, Noah has made discretion central to its ethos and a priority to how it operates its business.

Before consulting a doctor on the platform, you will first fill up a comprehensive online medical evaluation. This online evaluation is two-fold; it not only allows Noah's panel of doctors to understand your concerns, but it also reduces the potential discomfort and embarrassment you might feel when discussing such a sensitive topic.

With a bulk of the awkward questions out of the way, you can then have an easier time during your teleconsultation session with the doctor. During this session, the doctor will ascertain the root cause of your condition and can prescribe you an appropriate treatment plan.


So long as you have a device that supports video calls, a teleconsultation session at Noah can be made at your convenience and be had anywhere you like. This means you could have the consultation without having to leave your couch (or even your bed). Gone are the days of having to awkwardly hang about a clinic's waiting room for your consultation and then having to wait even longer to collect your medication and pay the bill.

Once your medication has been prescribed by the doctor, Noah's delivery riders will have them delivered right to your doorstep within 4 hours at no additional cost. Adhering to the company's ethos of discretion, not only will the medication be delivered in a nondescript packaging, the billing for the prescription medication will also remain discreet.


As part of its efforts to make effective treatment accessible, Noah offers generic medications in its line-up of ED treatments. Generic medications like Sildenafil and Tadalafil have the same active ingredient as their respective brand-name counterparts Viagra and Cialis. This means that generic medication will provide the same clinical benefit and will be able to treat ED with the same level of effectiveness as the brand-name counterpart.

The biggest difference between generic medication and brand-name medication? Its cost.

Brand-name Viagra can cost up to S$90 for a box of 4 tablets, while Sildenafil (generic Viagra) at Noah can cost as little as S$35 for a box of 4 tablets.

With the same effectiveness and the cheaper price tag, it's a no-brainer that generics are the way to go.

Build Your Health and Confidence With Noah

Taking the first step can be a little awkward. However, that shouldn't stop you from getting the treatment you need to gain back your confidence in the bedroom.

Getting started couldn't be simpler - just visit our site, answer an online medical evaluation and see a licensed doctor; all without having to leave your home. If prescribed, your ED medication will be discreetly delivered right to your door within 4 hours at no additional cost.

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*Medical treatment may not be appropriate for you even if you have a high BMI
Your estimated weight loss in 1 year*
*In a 56-week trial with 3,731 non-diabetic overweight (BMI ≥27) or obese (BMI ≥30) participants, those who finished (1,812 patients) lost an average of 9.2% body weight with Saxenda, alongside diet and exercise.
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Written by our Editorial Team
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Articles featured on Noah are for informational purposes only and should not be constituted as medical advice, diagnosis or treatment. If you have any medical questions or concerns, please talk to your healthcare provider. If you're looking for a healthcare provider, click here.