Choose our 5-step ritual, or build your own with expertly targeted serums designed to tackle every hair concern.
Clinically proven to bulk up your hairline
Each serum targets a different concern—and works in harmony. Powered by peptides and plant-based extracts, these lightweight formulas support your scalp and boost volume without the weight. The result? Thicker, fuller, stronger hair—with a little swagger.
What’s your ritual?
Noah’s Hair Growth Ritual
5 serums, 5 steps. 1 holistic system to transform every aspect of your hair from scalp to strand.
Clinically proven to boost hair count by 10,000+ in 90 days.
Kicks off the ritual by reactivating dormant follicles and accelerating regrowth. This essential first step jumpstarts your hair’s natural regeneration process, laying the foundation for a denser mane.
Targets the stem cells of hair follicles to aid regrowth
Increases blood flow to the scalp for stronger and thicker hair
Caffeine 0.5%
Stimulates scalp circulation to energise hair follicles
Helps block DHT, a hormone linked to hair thinning
Adenosine 0.75%
Promotes the anagen (growth) phase of hair follicles
Strengthens hair shafts and improves overall hair density
Fight hair fall
With Capixyl™ 5%
Clinically proven to reduce hair fall by up to 79% in 4 months.
Fights hair fall and boosts thickness. This potent formula tackles the hormonal imbalances behind shedding, while reinforcing each strand from root to tip.
Reduces hair fall by inhibiting DHT at the follicle level
Supports thicker, fuller strands by boosting collagen around the root
Aloe Vera Extract 3%
Soothes the scalp and reduces inflammation that can trigger shedding
Hydrates and nourishes follicles for healthier, more resilient hair
Stinging Nettle Extract 2%
Helps balance excess DHT—one of the main causes of hair loss
Rich in silica and sulphur to strengthen strands and reduce breakage
Strengthen roots
With Procapil™ 3%
Clinically proven to boost growing (anagen) hairs by 46% and reduce shedding by 33%.
Reinforces your hair’s foundation by strengthening the roots and defending against early thinning. Enhanced scalp microcirculation ensures that your follicles receive the nutrients they need for lasting resilience.
Strengthens hair at the root to prevent premature thinning
Improves scalp circulation to deliver key nutrients to follicles
Niacinamide 2%
Supports a healthy scalp barrier to create the ideal environment for growth
Boosts keratin production for stronger, more resilient strands
Grow thicker
With AnaGain™ 3%
Clinically proven to boost hair growth cycle by 78% in 3 months.
Extends the active growth phase of your hair, building fuller, voluminous strands made for head banging. Derived from natural pea sprout extracts, this serum nurtures a longer-lasting, vibrant hair growth cycle.
Prolongs the growth phase (anagen) to support fuller, denser hair
Reactivates hair follicle cells to kickstart healthier regrowth
Panthenol 1%
Deeply hydrates and coats strands to reduce breakage
Adds volume and shine for visibly thicker, healthier-looking hair
Revitalise hair
With Baicapil™ 4%
Clinically proven: 59% denser hair and 60% less loss in 6 months.
Completes the routine by restoring overall density and reviving hair vitality for the long haul. This final step revitalises weakened follicles, ensuring a balanced cycle of growth and shedding for a naturally healthy mane.
Reawakens tired follicles to promote denser, fuller hair
Balances the hair growth cycle for long-term vitality
Saw Palmetto Extract 2%
Naturally blocks DHT, a key hormone linked to hair thinning
Helps reduce inflammation and support healthy scalp function
Click to browse the full serum lineup
Clinically proven results you can see
From Noah’s 5-step ritual
BEFORE
AFTER
Using serums
1. Apply directly to clean, dry or towel-dried scalp. 2. Massage gently with fingertips to help it absorb. 3. If layering, apply one at a time—no need to rinse, ideally before bed.
The full ritual: at a glance
Redensyl™ 3%
Capixyl™ 5%
Procapil™ 3%
AnaGain™ 3%
Baicapil™ 4%
Origin
Givaudan, Switzerland
Lucas Meyer, Canada
Sederma, United Kingdom
Mibelle AG, Switzerland
Provital, Spain
Function
Activates regrowth
Fights hair fall
Strengthens roots
Grows thicker
Revitalises hair
Appearance
Water-based; Clear
Water-based; Golden
Water-based; Clear
Water-based; Clear
Water-based; Cloudy yellow
Clinically proven to...
Boost hair count by 10,000+ in 90 days.
Reduce hair fall by up to 79% in 4 months.
Boost growing hairs by 46% and reduce shedding by 33%
Boost hair growth cycle by 78% in 3 months.
Attain 59% denser hair and 60% less hair loss in 6 months.
Tried, tested, trusted reviews from real men
VERIFIED BUYER
Genuinely impressed! After just two days, of use with Minoxidil too, I noticed a significant reduction in hair fall after washing my hair.
Noah Member
VERIFIED BUYER
I’ve tried many products before, but none worked. This one’s different. It really delivers on its promises.
Noah Member
VERIFIED BUYER
My hair looks visibly thicker, my barber (who has to work harder now), asked me what’s my secret. Thank you noah!
Noah Member
VERIFIED BUYER
I discovered this product during Jotham’s livestream. I ordered the shampoo, conditioner, and serum set. The scent alone is amazing. Can’t wait to try them all!
Noah Member
VERIFIED BUYER
These serums are a lifesaver. Beautifully packaged, customisable and best of all: it works.
Noah Member
VERIFIED BUYER
Love that I can customise my own ritual. Been using 3 serums and they’re super lightweight but have made a big difference.